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Your Community Members are NOT Cattle

Jun 12

Written by:
6/12/2012 9:35 AM  RssIcon

Large herd of CattleToo many times and too often members of a community are often forgotten for the who and the what they are. The members of your community are your customers. These members are often directed where to go repeatedly. Your customers are your stake holders who have invested time, money in to your product, and service because they believe in it.

 

As the world of automation becomes more apparent due to the advancement of technology and convenience. Things are going to decline in the future for sure. We need to keep the focus on the customer by keeping the automation and requests to do additional things down to a minimum. Anyone can shout out directions and commands but why should someone listen if you do not understand why they are your customers? As a community manager or marketer, you should have a social responsibility to be respectful to your community. Asking someone to do constantly do something does not always seem genuine as it should. It can be perceived as selfish and self serving.

 

Examples of the commonly overused of Cattle Tactics are:

  • Like Us Now on Facebook!

  • Follow Us on Twitter!

  • Share this Link!

  • Vote for us so We can be first!

  • Re-post this to your family!

  • And lastly the words Please do this for us!

 

This article is not about listening but it should highlight the reasons why sometimes I often see websites and social media accounts try to treat us like livestock and tell us what to do, where to go, rather then listen to our needs. It is important to stress the authenticity of your message and back it up with the actions. Its one thing to announce information where you can be found but its another thing to constantly nag your audience by shooting guns in the air to steer the traffic. A simple request or 3 isn’t the problem or at issue. It is the constant barrage of abusers of social media from marketers, who lack the sense of what social media is, and how to build a community is done.

Just making your community aware that you have a presence if often enough. You can do that by placing a button or two. Let you customers decide if they want to go to one of your other pastures. Stop treating them like cattle. We are people and we will roam where ever we like.

 

 Do you ever feel like you are being herded like cattle from marketers?

 

Copyright ©2012 , pictures used from google property of owners

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