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10 Ways to Connect and Build Your Community

Jun 7

Written by:
6/7/2012 9:03 AM  RssIcon

If you have a community online to manage it is important to connect with potential customers to build the brand. Brands often use social media for external means of building a community and forums or custom software for internal communities. It is important to be able to connect with your audience multiple ways. Listening, broadcasting, and engagement can happen on many internet mediums.

Here are  some of the ways to connect with your community and some examples of what you can do or use.

  1. Forums

  • Subgroups

  • Polls

  • Lists

  1. Twitter

  • Hash tags

  • Direct Messages

  • Twitter Chats

  • Lists

  1. Facebook

  • Groups

  • Fan Pages

  1. Linked In

  • Groups

  1. Google Plus

  • Groups

  1. Instant Messengers

  • Allow others to send you messages on one of the various number of messengers

  1. Email Marketing Campaigns/Newsletters

  • Keep connected with your followers with emails

  • Emails tend to have a better conversion rate then most methods

  1. News Posts/Announcements

  • Some Websites report news and rely on feedback/comments for user engagement

  • Article Rating Systems

  1. PInterest

  • Sub Pin boards

  • Followers

  1. Blogging

  • Comments

  • Feedback

 

It is important to decide as a company/organization whether you need to be on these places. You might be losing potential customers for ignoring these. If you decide to use any of the method it is important to set up and design each outlet for proper implementation. Take the time to customize the look at feel so your customers can feel comfortable connecting with the brand.

What are some other ways you can interact with your communities? What other tools can you use internally and externally?

 

 

Copyright ©2012

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