@mbhahn around the web
Featured in the Wall Street Journal

Quick Bio
I am an accomplished individual in Community Management, Social Media, Web Development, Blogging, and Writing.  I am also experienced working in the Gaming Industry, E-Sports Gaming, Clan  Gaming.   I am always looking for opportunities if you are interested please contact me.

 

My Community Manager

 Community Manager of the Day Oct 15

Kred Top Influencer

Share My Site!
 

 

Read My Blog Articles
Pin It

Why Community Managers Should NOT be Expendable

May 29

Written by:
5/29/2012 11:38 AM  RssIcon

Layoffs happen far too often in the business world. No matter the reasons for the layoffs, lives are always changed, and companies are downsized. No matter the spin on the situation, layoffs are never a good thing for anyone involved. This causes a lot of negative press inside the internal communities and on external communities (social media, etc) for the company. A community manager should never be the first go in any layoff scenario and should be avoided at all costs. If the position is eliminated completely, it could become company suicide. The community manager already has established relationships with customers and forged a bond. Lets say your favorite bartender leaves an establishment, their customers often move to the new place where he or she now works.

Community Managers can become the face of the product. Sometimes this figure, the community manager becomes so polarizing your community can treat him/her like a rock star. While they might not act like a rock star (most don't), they are just doing their job of managing the community, listening to customers, and engaging when necessary. Companies tend to forget what a community manager does when these jobs are cut. Not all community managers are the same. Even when community teams are downsized, it loses a personality and a voice.

Getting your community to recognize any new community manager could prove a costly task. First, the reason for the layoffs could signal an exodus of members to another rival product or service. Secondly, members may have routines or a schedule that a community manager might of established that may change with anyone new to the position. Third, the accessibility of the new community manager will most likely wane due to the increased work load of the new community manager. When layoffs happen, the job is either eliminated or merged with another. The merged job might make time something the old community manager set a side to spend with the community and mingle.

Community management is not an entry level job. Both old and new companies need to learn when you hire someone to manage your community, the community manager becomes heavily invested in the community and the company like the customer is invested in the company and community/product. While the reasons for layoffs varies for every company, I hope they take a step back to think if the negative PR of losing this person is worth it. The community manager can help aid your company at a time of restructuring. Do not cut one of your most valuable PR assets loose. Companies may wind up regretting it.

Do you agree that the value of a Community Manager is often overlooked?

Copyright ©2012

38 comment(s) so far...


people finder phone numbers

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# people finder phone numbers

By TrackBack on   1/20/2013 2:26 AM

reverse phone lookup cell phone free

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# reverse phone lookup cell phone free

By TrackBack on   1/21/2013 2:58 PM

florida background check

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# florida background check

By TrackBack on   1/27/2013 4:01 PM

reverse phone

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# reverse phone

By TrackBack on   3/10/2013 6:51 PM

411 canada reverse phone

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# 411 canada reverse phone

By TrackBack on   3/11/2013 3:24 AM

payday loans

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# payday loans

By TrackBack on   3/11/2013 4:22 AM

reverse phone lookup

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# reverse phone lookup

By TrackBack on   3/13/2013 2:29 AM

sprint cell phone lookup numbers free

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# sprint cell phone lookup numbers free

By TrackBack on   3/14/2013 9:51 PM

reverse phone lookup

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# reverse phone lookup

By TrackBack on   3/19/2013 7:45 PM

payday loans

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# payday loans

By TrackBack on   3/20/2013 10:57 PM

reverse phone lookup

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# reverse phone lookup

By TrackBack on   3/21/2013 2:01 AM

payday loans online

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# payday loans online

By TrackBack on   3/21/2013 11:14 PM

debt consolidation loan bad credit ok

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# debt consolidation loan bad credit ok

By TrackBack on   3/22/2013 7:04 PM

reverse phone

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# reverse phone

By TrackBack on   3/24/2013 12:29 PM

adp background check

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# adp background check

By TrackBack on   3/24/2013 10:00 PM

aspirateurs

nice homepage
# aspirateurs

By TrackBack on   3/27/2013 12:43 AM

criminal background check

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# criminal background check

By TrackBack on   3/27/2013 12:53 AM

woodworking

nice homepage
# woodworking

By TrackBack on   3/27/2013 11:05 PM

payday loans online

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# payday loans online

By TrackBack on   3/28/2013 7:22 PM

payday loans san diego

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# payday loans san diego

By TrackBack on   3/30/2013 4:40 PM

people search

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# people search

By TrackBack on   3/31/2013 12:00 AM

raspberry ketones

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# raspberry ketones

By TrackBack on   4/1/2013 4:04 PM

tao of badass

awesome site
# tao of badass

By TrackBack on   4/3/2013 10:38 PM

instant approval payday loans online direct lender

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# instant approval payday loans online direct lender

By TrackBack on   4/4/2013 3:49 PM

payday loans online no faxing or credit check

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# payday loans online no faxing or credit check

By TrackBack on   4/4/2013 6:15 PM

payday loans online colorado

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# payday loans online colorado

By TrackBack on   4/4/2013 9:42 PM

payday loans

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# payday loans

By TrackBack on   4/7/2013 3:35 AM

payday loans online

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# payday loans online

By TrackBack on   4/9/2013 2:28 AM

white pages reverse phone number lookup

mbhahn's Blog - Why Community Managers Should NOT be Expendable
# white pages reverse phone number lookup

By TrackBack on   4/9/2013 10:19 AM

reverse phone lookup

mbhahn's Social Media Community Manager Blog - Why Community Managers Should NOT be Expendable
# reverse phone lookup

By TrackBack on   4/13/2013 2:11 PM

reverse phone

mbhahn's Social Media Community Manager Blog - Why Community Managers Should NOT be Expendable
# reverse phone

By TrackBack on   4/14/2013 1:28 AM

800 reverse phone lookup

mbhahn's Social Media Community Manager Blog - Why Community Managers Should NOT be Expendable
# 800 reverse phone lookup

By TrackBack on   4/14/2013 6:07 AM

how to lose weight fast and easy

mbhahn's Social Media Community Manager Blog - Why Community Managers Should NOT be Expendable
# how to lose weight fast and easy

By TrackBack on   4/14/2013 8:34 PM

buy photos

mbhahn's Social Media Community Manager Blog - Why Community Managers Should NOT be Expendable
# buy photos

By TrackBack on   4/16/2013 3:26 AM

people searches

mbhahn's Social Media Community Manager Blog - Why Community Managers Should NOT be Expendable
# people searches

By TrackBack on   4/19/2013 5:15 PM

reverse phone

mbhahn's Social Media Community Manager Blog - Why Community Managers Should NOT be Expendable
# reverse phone

By TrackBack on   4/22/2013 1:46 AM

free reverse cell phone lookup app

mbhahn's Social Media Community Manager Blog - Why Community Managers Should NOT be Expendable
# free reverse cell phone lookup app

By TrackBack on   4/23/2013 2:46 AM

best reverse phone lookup

mbhahn's Social Media Community Manager Blog - Why Community Managers Should NOT be Expendable
# best reverse phone lookup

By TrackBack on   4/24/2013 7:04 PM


Pin It
Disqus Comments

Follow Me on Pinterest
Search_Blog
New_Blog