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Are you having a Social Bromance?

Apr 19

Written by:
4/19/2012 10:04 AM  RssIcon

Let's face it, we live in a social age of technology where we spend more time on social media than with most of the people in our everyday lives. It is just the way the internet has evolved to run our lives in the “always connected” world. We are establishing different types of friendships with new people we meet on the Internet.

 

I recently attended a twitter chat on Stanzr #SMOchat which deals with all topics on Social Media Optimization. The channel topic was “How do you learn more about who your followers are and what they care about? What about your fans?” We stayed off topic and someone brought up being stalked on all my social media platforms. The idea of  having the same people following you on multiple accounts is not stalking. Social Media is designed for people to follow you and other people based on the privacy settings. In effect your creating a Social Bromance or social media friendship with each other if or when it is reciprocated and introductions are made. Social Bromancing is the act of making friends online and sharing these friendships to other social networks. These type of friendships often have many different levels of friendship or participation levels.

 

Every friendship is not a “Social Bromance”. I find the people on twitter are more likely to be more friendly then the ones elsewhere. I also follow some of the same people on other social networks too. I noticed the same people will answer me on twitter or facebook if a post a question, regardless of the social network I choose to post the question. These people will also ask you about your day or how your doing too. They connected with you as a person and respect your opinions though the content you post. You also like their personality too.(thanks @larboz) They are your Social Bromancers.

The beginning of many “Social Bromances” are tied to the fondness of a brand, idea, or belief. This fondness could be what started the relationship in the first place. The brand could be anything from a product, service, or website. The brand was able to act as middle person to start a dialogue which enabled others to establish this relationship of a Social Bromance.

The Social Bromance is having your relationships that evolve from social media and stay there. This building of a trustworthy friendship grows as someone who you rely on or respect continues to keep you reading their time-lines. Whether if your networking for a goal or sharing a common interest, your are building a relationship with someone else online with this process. They aren’t stalking you, they like learning from your content that they find you as a person compelling and interesting. However, You should always be careful of any personal information you post online no matter the site. Besides if you are not having a Social Bromance you might be having a Social Womance!

 

What do you think of Social Bromances? Do you have any?

 


Copyright ©2012

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