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Whats in a Hashtag? How Are They Used?

Jan 26

Written by:
1/26/2012 2:39 PM  RssIcon

Hashtags are pretty popular right now because of Twitter. Hashtags are a form of meta data that allow searching for the same phrase. Twitter uses the “#” symbol to organize, index, and separate messages called tweets. Tweets are the messages we post on Twitter. Twitter has started an amazing trend where we can use any common word or phase as hashtag by adding the “#” symbol in front of the word or phrase. These words and phrases can become popular depending on the share-ability of the word, subject matter, mood, and/or event. Other customers who use Twitter may use the same tag so they can share the same common interests in the form of a message with a hashtag. If enough people share a hashtag, the tag begins to trend. This causes more interaction and advertisement of the word among Twitter users.

 

Lets examine some uses of a #hashtag

Twitter Chats – Hashtags are used to follow the conversation. Chat room style feeds.

Advertising/TV-Print – Hashtags are used to promote engagement around events.

Sponsored Hashtags – Twitter promotes these for businesses to get customers to share and talk about.

World Events – Hashtags allow the world to detail and/or promote the world events around us.

Goofy Flash Trends – Tweeps start some simple hashed phrases to get conversations going.

Online Promotions – Just like the sponsored hashtags but these promotions come from a company.

 

Hashtags are not something for just this decade or just for Twitter. Other social networks are incorporating them to index their conversations for their applications. Hashtags are becoming a standard started by Twitter. Next time you tweet, try using a hashtag and then search to see how many other people use it too.

 

 

What do you think of Hashtags? Do you find yourself using any often? What for?

 


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